Objectives of an Effective Church Website
When designing a website for your church or ministry, you should start with your basic objectives. Ask yourself some hard questions and take copious notes. What do you hope to accomplish with your website? Who is your target audience? With some exceptions, a church’s website has three basic objectives:
- To assist those who are looking for a church to attend, whether in person or online
- To keep members up to date on current events, church activities and so forth
- To provide spiritual content to help members grow in their faith.
Depending on your ministry, you may have slightly different objectives. Consider how the ones listed above apply to your own ministry, and write down different ones if need be. You will want to refer back to this in designing your website.
Website Design Criteria
Next you should consider some basic design criteria. This applies to all websites, whether for a church, a business or any other venture. Unfortunately, too many people disregard these factors and create websites that are entirely too busy, cluttered and difficult to use. If your website is not visually pleasing, easy to navigate, and above all useful and informative, potential visitors will leave and not return.
Build your website following these five design criteria, and you will have an electronic showplace that invites visitors to come on in and stay awhile:
- Clean and uncluttered. You should have a good mix of content and imagery, easy to read navigation buttons and one or two eye-catching banners to achieve just the right balance between simplicity and variety of content and options
- Informative and full of helpful content
- Interactive, causing the user to engage with the website
- Interesting and engaging
- Provide solutions, through content, multimedia and/or products
Keep in mind that even though you are a spiritual organization, your basic goals are not altogether different than that of a business: you want to sell your product, to bring in customers and grow your business. Your website needs to be fresh, informative and provide some sort of takeaway value in order to attract visitors. That takes us back to your three main objectives.
If your website provides information about worship services, it is providing a useful service and will attract visitors who are looking for this information. If your website provides information about church activities, it will attract visitors who are already members of your congregation, or who are looking for schedules, times and dates.
Finally, if your website is rich in spiritual content, it will bring in visitors who may not yet be members of your congregation but are searching for guidance. Consider posting videos of services or particularly engaging portions of sermons, written transcripts of sermons, or helpful advice columns and evangelical blogs to give visitors a real taste of your ministry.
For more information on this and other topics, get your copy of The iChurch Method Volume 1: How to Advance Your Ministry Online or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.
Image • Screenshot FellowshipChurch.com
Read more content like this in Converge.
- Bill Reichart published the blogpost 5 Ways Guaranteed To Become More Productive Every Day.
- Brian Dodd published the blogpost The Top 10 Leadership Posts I Read The Week Of August 18th.
- Mike Liebler published the blogpost Physically Neglected Boys Are More Likely To Become Violent Adolescents.
- Mike Liebler published the blogpost Brain Imaging Shows Differences in Risk Taking Teens.
- Felicia Crawford(We apologize for the delay due to technical issues).
In this video, Felicia Crawford Ministry (FCM) discusses the sensitive topic concerning homosexuality. This Life Lesson is based on Romans 1:16 - 2:4. In Part 1, FCM addresses man's sexual sin nature; how God's love draws one through tolerance, patience and kindness, not forceful or unkind; the LGBT community's ideology of "I was born this way"; man's tendency to serve creative things instead of the creator; how the world caters to man's sin nature and man's sin nature caters to the world; and much more.
Part 2 will cover the judgmental views of the church.
- Scarlet Bluefield published the blogpost Ancho Chicken and Black Bean Salad with Cliantro-Lime Dressing.
- John Rutledge published the article How Kent Brantly Survived Ebola: Intense Medical Care — and Prayer.
- Brad Russell published the article What Atticus Finch Taught Me About Watching the News.
- Brad Russell published the article My Whitebread, Middle-Class Opinions About Ferguson Just Matter.
- Brad Russell published the article 'A Christian Survivor Guide' | Ed Cyzewski [Book Review].
- Brad Russell published the article 8 Reasons Young Leadership Is Essential to Your Organization Now.
- Lori Fogleman published the blogpost Know where you’ll park before heading to McLane Stadium.
- Brad Russell published the article What I Learned from Creating 100 Sermon Bumpers in One Year.
- Ashley Howland published the blogpost Headlines: Breakfast debate, instant noodles, Ebola recovery.
- Jim McNeely published the blogpost The Logos Made Flesh, Full of Grace and Truth — John 1:14.
- Jennifer Cote published the blogpost Vegetarian Black Bean Enchiladas w/Mexican-style Red Sauce.
- John Peterson published the blogpost Are You Feeling Trapped? Learn This One Secret to Finding Freedom.
- Brad Russell published the article 'Seeking Allah, Finding Jesus' | Nabeel Qureshi [Book Review].
- Matt Perman published the blogpost Workplace Christians: The Engine for How the Gospel Spreads.
- Deb Wolf published the blogpost Blessings, Moments, and Love Around the Blogosphere.
- Brad Russell published the article 'New Monasticism' | Jonathan Wilson-Hartgrove [Book Review].
- Bo Bartlett uploaded a photo
- Bo Bartlett uploaded a photo
- Nils Smith published the blogpost My Interview with William Vanderbloemen discussing NEXT.
- Brad Hambrick published the blogpost My Reflections on the Events in Ferguson in Light of Miroslav Volf.
- Mike Liebler published the blogpost The App That Will Change How You Do Youth Ministry.
- Mike Liebler published the blogpost One Vital Question that will Transform Your Teaching.