November 8, 2012

3 Benefits of a Church Communications Calendar

 

One night about 6:30 p.m. I grabbed my keys and was about to head out the door when my wife, Meagan, said, “Where are you going?” I told her I had a meeting at 7:00 o’clock and she said, “I have a meeting at 7:00!” You can probably imagine how that turned out: frustrated husband, frustrated wife, frustrated family.

Communication is everything. 

A communication gap leads to stress and can be disastrous in any organization, even a family.

Meagan and I combatted our communication gap by sitting down and coming up with a family communication calendar. We both put our meetings on it. We scheduled our family vacations, our date nights, and our kids’ events. We make decisions about what we will and won’t do based on that calendar. We use it to determine our priorities, reduce stress, and to build cohesiveness. We’re on a team. It’s our team plan.

But what benefit does a communication calendar have in a church?

Three Benefits of a Church Communications Calendar

1. You Know What is a Priority

A church, much like any family, has a lot going on at the same time. But, there’s a mission, a goal, a primary focus that the church has, and one that must be constantly before the congregation.

  • Having a communication calendar keeps the mission and vision primary. Every event that is even considered must pass through the litmus test of “Does it advance the mission?” before it can ever be calendared.
     
  • It helps you make decisions about what you will and will not do as a church.

2. Reduces Stress on the Staff

Church staff members each have very key responsibilities and feel an urgency to communicate the needs and events happening in their ministry.

  • Having a plan in place that says what will be scheduled and communicated reduces stress.
     
  • A great way to determine what will be scheduled and communicated is to use a tiered approach to communication. It allows clear guidelines for what events will get an announcement, what events will get featured on the website, and what events will just be calendared without fanfare.

3. Builds Cohesiveness

The great thing about a communication calendar is that it puts everyone on the same page. Just as in my family calendar analogy, the church staff team builds this calendar together. They determine what is a priority and use strategic systems to determine what they will communicate and how it will be communicated to the church body.

Every team needs a plan so they know where they are going and how they’re going to get there. But, a church must have a great plan and communicate it well because eternity is at stake.

What system does your church use to communicate to your congregation?

CC Image • photosteve101

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