3 Reasons to Keep Blogging (Even If You Think No One's Reading)
What's your motivation?One of the most de-motivating aspects of blogging is this nagging feeling that no one’s reading what's written. You’ve collected your thoughts, hunted down a nice image that enhances the message, set it all out using the most vibrant colors of language you know (which are always grammatically palatable, of course!), and finally published the post for all the world to see.
Only... the world doesn’t seem to be noticing. So, you dangle a few hooks in front of all your twitter followers and slam all your facebook friends with invitations to come check out the best thing you’ve ever written. But at the end of the day, your analytics tells you the only ones checking in are your mom, some spam-bot in Pennsylvania, and someone at an IP address that’s registered to the North Dakota Department of Corrections and Incarceration!
No shares. No comments. No chatter or buzz. You know this stuff could be as viral as a cold - but no one’s catching it in the first place to get the sneezing started! Since my first post in April of 2005, I’ve published just over 700 posts on my blog (not a blog on fire, but consistent). While I read some blogs that are getting tens of thousands of visits every day, my highest pageview count for any one month was a little over 3,000. I’m guessing your blog’s not setting many traffic records either.So, why bother?
Why keep dripping content into a digital sea that seems designed to dissipate? Why continue to whisper into a wind that strangles my voice into the unheard whimper of yet another digital tumbleweed? Maybe you’ve wrestled with similar questions. Maybe you’ve felt so drowned out for so long, you’ve simply stepped away from your blog, leaving a grave marker where a spring of life once promised to bubble up... Why bother, right? Here’s why:
1. You have a message. Blogging can help you craft that message. If you can focus your posts on the core idea that initially inspired you to start blogging, every post can be a tool to sharpen the message you’ve been given to share. The more focused your message becomes, the greater its potential to work its way into the fabric of someone’s life and really make a difference - not just online, but in the real world.
2. Someone is reading. Don’t underestimate the deep impact your words may have, even if your audience never grows very wide. For every Michael Hyatt or John Saddington reaching into hundreds of thousands of lives with every word written, there are truckloads of Michael Andrews touching a handful. You don’t need to write for thousands in order to impact lives with your blog. You do need to keep writing. Because someone is reading.
3. You never know. Maybe that next post is the one that will break the dam, enabling your gift to spill over into rivers you’d never even imagined. What if you never publish it?
What motivates you to keep blogging?
- Kari Baumann published the blogpost what I have been reading (back to school tired brain edition)..
- Brian Dodd published the blogpost The Two Hardest But Most Important Words A Leader Can Say.
- Marie Osborne published the blogpost Fall is for New Friends (also, pumpkin EVERYTHING!).
- Gayle BrownGod is so good. Remember to share His grace. 😇
- Gayle Brown just moved in. Take time to say hey.
- Cheri Henderson published the blogpost Don’t Go Breaking Their Hearts: A Message to Young Women.
- Jamie Calloway-Hanauer published the blogpost Seeing an Empathetic Space: The Challenge of a Christian Witness in America.
- John Rutledge published the article Turbans not enough: Canadian helmet law disappoints Sikhs.
- Lori Fogleman published the blogpost What national voices are saying about Baylor’s McLane Stadium.
- Bill Reichart published the blogpost 4 Simple But Yet Crucial Reminders For Every Leader.
- Michael Ernest published the blogpost Sanctus Real to release new album, ‘The Dream’ October 14.
- solomon david published the blogpost WordPress Gallery Plugin Displays Images And Video Beautifully.
- solomon david published the blogpost Windows Phone 8.1 Brings Improved YouTube Experience, Lock Screen & More.
- Brad Andres published the blogpost Whether You Walk On Water or Take A Swim, “The Water Feels Alright”.
- Michael Ernest published the blogpost ‘I’m Not Religious at All, I Have a Relationship With God’ – Lecrae.
- Mike Liebler published the blogpost Tips for Engaging Volunteers in your Youth Program.
- Courtney Rowland published the blogpost Grilled Flank Steak Sandwiches with Caramelized Onions and Mushrooms #WeekdaySupper.
- Michael Ernest published the blogpost Meet Worship leader Bridgett Kern, listen to new single.